It is important to note that in 2020, CenturyLink rebranded itself and began operating under the name Lumen Technologies. Therefore, it indicates that when working under the name Lumen, it was the same company that was operating under the name CenturyLink at some point.
The History Behind the Lumen Rebrand
CenturyLink was established in 1968 by the name Central Telephone and Electronics Corporation in Monroe, Louisiana. Throughout the subsequent five decades, the company expanded greatly due to the acquisition of many regional phone companies. In 2009, the company decided to switch its name from CenturyTel to CenturyLink.
In a bid to remain relevant, for several years CenturyLink has been mainly concerned with offering home telephone and internet service provider to most parts of the rural American geography. However, in 2011 the company bought business communications provider Savvis for $2.5 billion. This assisted in broadening the company’s solutions portfolio to cloud, data hosting, and the Internet infrastructure for enterprises.
Other acquisitions were made to include AppFog, Tier 3, and Verizon’s data centers. The company started referring to itself as “The Platform for Amazing Things” while moving from just being a rural broadband company. By 2017, the company had completed more than ten acquisitions worth $24 billion and grew to become a major player in cloud services and internet connectivity.
The Lumen Rebrand
Lumen Technologies was known as CenturyLink in 2020 before changing its name. The company says that the name Lumen means returning to its original purpose of connecting customers with fiber networks and a symbol of progress.
The name change to Lumen aligns with the company’s vision to turn its core effort into business services and Fiber Optic networks. Although they still supply residential broadband, their enterprise products are now their primary source of income and focus.
The Lumen name continues their brand image as the technology solutions provider of high-speed fiber networks and services that enable fantastic digital solutions for business clients. It’s refreshing to see their new slogan – the platform that connects the real world to the digital world."
Lumen Technologies’ Activities
As Lumen Technologies the firm has diversified past its traditional roots in the landline telephone service provision. Today, Lumen does the following:
- Offers business internet solutions and Ethernet services with offerings such as fiber-optic internet connection and managed data services to large enterprises in different sectors such as healthcare, banking, government, and retail.
- Provides cloud solutions like public cloud, private cloud, hybrid cloud, cloud storage, and application hosting.
- Has over 450,000 route miles of fiber – the largest Global Network Infrastructure used in providing high-speed internet.
- Offers VoIP phone system and other unified communication services
- Responsible for the overall IT support, security, DDoS, and other solutions for outsourced business applications.
In other words, the Lumen company is an online space that provides the fastest and most secure access to the Internet and application services for clients focused on data-driven industries. These again consist of its massively scaled fiber network and cloud data centers for modern application architectures for the 4th Industrial Revolution.
While Lumen has continued to preserve its historical residential broadband customer base, it now targets, invests in, and communicates its value proposition as providing digital infrastructure for enterprise and government clients.
Is CenturyLink Still Around?
While Lumen Technologies encompasses the former CenturyLink entity, the CenturyLink brand name does still maintain some remnants:
- As of now, both the residential and the small business broadband customers are maintained under the CenturyLink brand in most areas.
- Some of the more recent acquisitions still use the CenturyLink name for the time being, including Level 3 Communications.
- The New York Stock Exchange has also retained the company’s brand name with its stock ticker symbol being CTL.
Nevertheless, in the long run, it will be only natural for CenturyLink gradually to recede into the background as Lumen emerges as the primary brand for all business divisions and clients. This company has several enterprise service groups and the company wants to gather them all under the Lumen name and campaign.
Therefore, to sum it up — yes, CenturyLink still officially exists as a shrinking brand within Lumen. However, going forward, there is Lumen Technologies which is the name of the organization’s infrastructure and services. The Lumen rebranding is a clear indication of the company’s transformational strategic evolution towards the future in providing other businesses with innovative digital solutions.
Call (844) 340-6002 to get a new CenturyLink connection now!
Read More:
How to Return CenturyLink Modem?
How Much is CenturyLink Internet Per Month?
How to Reset CenturyLink Router?
How to Change a CenturyLink Wi-Fi Password?
